As part of a university brief, students were allocated a celebrity for whom we had to create a brand identity and supporting materials. Having been assigned fashion designer Alexander McQueen, the logo has been influenced by McQueen's personal inspirations; gothic arts,

Branding concept for fashion designer Alexander McQueen. I wanted the logo to represent McQueen's gothic and historical inspiration. I made a linocut of the design so that I was able to create an authentic stamped style logo.